AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The process and value of segmentation, targeting and positioning Segmentation methods include: Demographic Geographic Income Behavioural segmentation Influences on choosing a target market and positioning Targeting may include Niche and Mass marketing Positioning should include Market mapping This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The elements of the marketing mix (7Ps) The influences on and effects of changes in the elements of the marketing mix The marketing mix should be considered for goods and services, both industrial and consumer. Product decisions the value of product portfolio analysis and the Boston Matrix the value of the product life cycle model including extension strategies influences on and the value of new product development. Pricing decisions Pricing decisions should include penetration and price skimming. and in part 2 Decisions about the promotional mix Promotional decisions should include: the value of branding Social media Viral Marketing Distribution (place) decisions Distribution decisions should include multichannel distribution. Decisions relating to other elements of the marketing mix: people, process and physical environment The importance of and influences on an integrated marketing mix include: the position in the product life cycle the Boston Matrix the type of product marketing objectives the target market competition positioning. Understanding the value of digital marketing and e-commerce This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: How to manage supply to match demand and the value of doing so, methods include: Outsourcing (including the value of outsourcing) use of temporary and part time employees producing to order Influences on the amount of inventory held interpreting inventory control charts lead time re-order levels buffer level of inventory re-order quantities Influences on the choice of suppliers How to manage the supply chain effectively and efficiently and the value of this This lesson is written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 Methods of improving quality quality assurance vs quality control The benefits and difficulties of improving quality The consequences of poor quality This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting operational objectives Operational objectives include: costs quality speed of response flexibility environmental objectives added value This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Internal and external sources of finance debt factoring overdrafts retained profits share capital loans venture capital crowd funding Advantages and disadvantages of different sources of finance for short and long term uses This lesson was written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Distinction between inorganic and organic growth b) Methods of growing organically c) Advantages and disadvantages of organic growth Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.4 MOTIVATION (COMPLETE LESSON) 254 This lesson includes a PowerPoint and a worksheet and covers: The importance of motivation in the workplace: Attracting employees, retaining employees, productivity How businesses motivate employees: Financial methods: remuneration, bonus, commission, promotion, fringe benefits Non-financial methods: job rotation, job enrichment, autonomy Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.4.1 BUSINESS CALCULATIONS (COMPLETE LESSON) 241 This lesson includes a PowerPoint and a worksheet and covers: The concept and calculation of: Gross profit Net profit Calculation and interpretation of: Gross profit margin Net profit margin Average rate of return Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.3.3 MANAGING QUALITY (COMPLETE LESSON) 233 This lesson includes a PowerPoint and a worksheet and covers: The concept of quality and its importance in: •The production of goods and the provision of services: quality control and quality assurance •Allowing a business to control costs and gain a competitive advantage Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The difficulties in developing from an entrepreneur to a leader Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Relevance of a business plan in obtaining finance b) Interpretation of a simple cash-flow forecast and calculations based on changes in the cash-flow variables c) Use and limitations of a cash-flow forecast Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Implications of limited and unlimited liability b) Finance appropriate for limited and unlimited liability businesses Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Internal and external causes of business failure: o financial factors o non-financial factors Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.2 TECHNOLOGY AND BUSINESS (COMPLETE LESSON) 152 This lesson includes a PowerPoint and a worksheet and covers: Different types of technology used by business: e-commerce Social media Digital communication Payment systems How technology influences business activity in terms of: Sales Costs Marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.1 BUSINESS STAKEHOLDERS (COMPLETE LESSON) 151 This lesson includes a PowerPoint and a worksheet and covers: Who business stakeholders are and their different objectives: •Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government Stakeholders and businesses: •How stakeholders are affected by business activity •How stakeholders impact business activity •Possible conflicts between stakeholder groups Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.2 BUSINESS LOCATION (COMPLETE LESSON) 142 This lesson includes a PowerPoint and a worksheet and covers: Factors influencing business location: proximity to: market labour materials competitors nature of the business activity the impact of the internet on location decisions: e-commerce and/or fixed premises Written by Sarah Hilton for Revisionstation